With the leading pet food brands talking about science this and performance that, upstart brand Humankind had an opportunity to initiate a healthier conversation. What began as a request to design their shipping box, opened up an opportunity to create collateral and point­-of-­sale materials. Using their brand imagery and footage from a previous production, we also developed content for their first social media ad campaign, enhancing the brand’s voice and visual storytelling potential. You might say we made everything more, well, human.