There’s a time and place in social media for basic imagery and messaging, but there’s also plenty of opportunities to surprise and delight consumers with something more innovative and “thumb-stopping”. We’re constantly looking for what’s next for our clients. Here are just a few recent examples:
Facebook Canvas Ads
Developed exclusively for mobile, Facebook Canvas ads are a full-screen experience where people can watch video, swipe through image carousels and tilt to view panoramic images.
Snapchat geofilters are graphic overlays—designed by users and brands that can only be accessed at certain locations or geofenced events. The geofilters allow users to creatively identify where they are taking snaps.
Ashley for the Arts
Twitter Scratch Reels
Instead of passively watching a video tweet, users can take control of the video and scrub from beginning to end. Just press play and move your cursor back and forth over the video!
Thanksgiving and Holiday Tablescapes
Pinterest Cinematic Pins
Pinterest is an endless scroll of inspiration. Cinematic pins are similar to Twitter Scratch Reels, but they come to life as the user scrolls down their Pinterest feed.